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Perutnina Ptuj
Perutnina Ptuj

Perutnina Ptuj

Perutnina Ptuj is the leading producer of chicken and processed meat in the Balkans, with production assets in four Balkan countries: Slovenia, Croatia, Serbia, Bosni and Herzegovina. It owns distribution companies in Austria, Macedonia and Romania. Perutnina Ptuj is a vertically integrated company in all stages of chicken production - from feed production, hatching eggs, breeding, slaughtering to sausage production and further processing of chicken. The company has a 110-year history and loyal supporters. Trademarks: Perutnina Ptuj, POLI, Jata, Topiko, Pullus, Agronatur.
2 million
consumers daily
importing countries
years on the market
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Project goals

Increase the level of customer service
Reduce the tardiness rate
Optimize delivery costs
Reduce the level of overruns
Reduce the number of hired carriers

Project progress

Collection of information on retail outlets

It was necessary to update the data on time windows, to determine the exact geo-coordinates of the pick-up points and the volume of unloading at each of them. Based on these data, the transportation that could be involved in the delivery was selected.

Supply chain redesign

We calculated potential orders from customers across the country based not on the location of distribution centers, but just at random. We got a change in the type of transport and added 20 tons, and 10 tons based on the system's calculations of the necessary transport for delivery.

Launch of the system in Serbia with subsequent scaling up

Implementation results

Results obtained for Perutnina Ptuj

32 %
Reduction of overruns in the first 6 months
22 %
Reduction of delivery cost over 7 months
3 %
Late delivery rate of the total number of deliveries

Qualitative changes

  • Changed the routing logic from the point of view of vehicle utilization efficiency. At the moment, the actual vehicle load is as close as possible to its planned weight and size characteristics.
  • Proper bundling allowed us to reduce the number of machines while not reducing the delivery volume.
  • The number of «empty miles» (the distance from the driver's home to the warehouse where he loads and vice versa) has been reduced. Now routes are built with this kilometerage in mind. For example, it may be several loading rounds, where in the last one the driver delivers products to points that may be in the direction of his home.
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