ABM Loyalty in practice
With AMB Loyalty, you can be sure of increased network turnover and higher average transaction value. The tool helps to expand the customer base, boost repeat purchase frequency, and reduce customer churn.
increases
is higher than that of an ordinary customer
We are dedicated to assisting retailers of all sizes and formats
Food
Pharmacies
Electronics Stores
Fashion Retail
DIY
Toy Stores
Dollar store
Drogerie
ABM Loyalty System Features
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Multi-functional CRM System
The system helps track the purchase history, preferences, contact details, and other vital information about each loyalty program participant.
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Customer Segmentation
Analyze and form customer groups with common characteristics such as preferences, purchasing behavior, or demographic data.
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NPS (Net Promoter Score)
This feature measures the primary index of customer loyalty. NPS is used to assess the willingness to make repeat purchases.
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Basic Rules
Provide the ability to set bonus accrual priorities, principles of bonus rounding, and rounding of the total check amount, logic for bonus expiration, activation period for bonuses, and much more.
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Personalized Offers
Through the analysis of data collected during registration and from the purchase history, businesses can create unique, customized offers tailored to each consumer specifically.
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Marketing Activities Creation Tool
A multifunctional module with numerous mechanics for creating bonus and discount promotions.
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Coupon Mechanics
Received coupons can be used only by becoming a loyalty program participant. Coupons enhance the chances that new customers are attracted to the program. The tool allows selecting the generation type: coupon validity period, reward type, emission settings, user groups, bonus expiration period, reward conditions, and much more.
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Push Notifications
Enable instant communication with customers, direct their attention to current promotions, discounts, or product/service updates.
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SMS
The broad coverage and instant delivery of SMS messages help attract customer attention, increase brand recognition, and stimulate action.
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Email
This tool ensures quick and convenient message delivery, providing the opportunity to offer personalized recommendations.
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Trigger Mechanics
The process of automatically segmenting customers, communicating and launching promotions for loyalty program participants upon the occurrence of a certain event.
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Rewards
This could be a bonus, discount, coupon, or informational message.
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Events
Registration in the loyalty program, a customer joining a specific group, making a specific purchase, returning a product, participating in a promotion, birthday, and more.
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Main indicators.
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Rating retail points.
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Intersection of goods and product categories.
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Analysis of product categories.
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Analysis of promotion effectiveness and conversion.
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RFM reporting block.
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Customer churn forecasting.
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Mobile Application
Customers easily access information about their status, accumulated bonus balances, and current promotions through the mobile app. It also facilitates quick and convenient purchases.
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Chatbot
New technologies for customer communication like chatbots, Facebook, or Telegram can be put into use directly on your public site.
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Personal Account
The personal account allows the registration of users who do not meet the criteria of other registration channels.
ABM Loyalty: Results and Effects
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Systematization of customer database management
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Automation of customer reward processes
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Increase in turnover
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Growth in network revenue through collaboration with manufacturers, distributors, and cross-branding sales
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Improvement in engagement rates and visit frequency
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Growth in average transaction value and repeat purchases for loyalty program participants
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Expansion of the customer base and reduction in customer churn
Implementation of the Loyalty Program
Results of our clients
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Thanks to the experience of collaboration and partnership with ABM Loyalty, the project was successfully implemented within 3 months.
+55000Increase in the network’s customer base by daily
26%
Growth in average transaction value from 46 to 63 units
40%
The average transaction value with the loyalty card is higher than without the card
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Thanks to the Viber bot, we obtained an affordable, fast, and user-friendly tool to communicate novelties, promotions, and updates to every loyal customer in our retail network.
99%
Communication card availability rate
30%
93,000 loyalty program members subscribed to the Viber bot
46%
Loyalty program engagement
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The ABM Loyalty program was successfully implemented at Lafar within the specified timeframe, budget, and with the highest quality of work
72%
Redemption rate
53%
Share of transactions with the loyalty card
15%
The average transaction value for identified customers is higher than for unidentified ones
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A mobile application was launched, allowing customers to track their purchase history, be the first to receive information about promotions and news, and, of course, create a virtual card with the same privileges as the plastic one.”
30%
The company’s turnover and profit increased after launching the loyalty program
20%
The average transaction value with the loyalty card is higher than without it
2 timesMore sales occur at Intertop with a loyalty card than without one
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ABM Loyalty has allowed us to create a system of bonuses and discounts for customers, increasing the number of repeat visits and consumer engagement.
3.5times
The average transaction value is higher for identified customers compared to unidentified ones
40%
Bonus write-off ratio
Developed a personal cabinet and mobile application in the company’s brand book style
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Working with the ABM Loyalty system is a pleasure. It has a user-friendly interface, understandable functionality, and responsive technical support. The advantages of this platform include regular updates and a willingness to listen to your ideas and improvements.
13%
Percentage of cards without a completed introductory form
93%
Percentage of cards available for communication
70%
Redemption Rate
Loyalty Program Implementation In Practice:
Advantages
Easy Integration:
Simple connection with open APIs for integration with existing POS software.
Unified Platform:
A single platform encompassing CRM, processing, communication, analytics, and customer services (personal account, mobile application, chatbots).
Turnkey Project:
Comprehensive implementation and ongoing support when utilizing ABM Loyalty.
FAQ
To implement the system, you need to contact our manager, who will help you choose the appropriate solution functionality, set up the system, and train your staff.
Yes, our system supports integration with most popular POS systems, making integrating the loyalty program into your current business processes easy.
Yes, our system is flexible and allows you to configure various bonus or discount reward mechanisms according to the specific requirements of your business. We can adapt the functionality, design, and system parameters to meet your needs.
Our system provides detailed analytics on customer behaviour, the effectiveness of newsletters and promotions, customer engagement levels, RFM analysis, customer churn prediction, and much more. You can receive real-time reports and make data-driven decisions.
Our system allows you to consolidate data from online and offline sales into a single platform. This means you can get a complete view of customer behaviour, regardless of where they make purchases. You can use this data to create comprehensive loyalty programs that work both in your online store and physical retail locations.
Yes, the ability to apply both discount and bonus mechanisms to an item is provided in ABM Loyalty and is configured with the parameter “Accrual and redemption of bonuses on items with a discount applied” on the “Reward Rules Settings” page in the Partner Profile.
Yes, this can easily be implemented using the “Variables” functionality.
Yes, the ABM Loyalty system has a feature that allows your customers to receive electronic receipts in mobile apps or chatbots.
The system allows you to regulate the right to manually assign and redeem bonuses for managers.
Yes, it can. There is a basic participant profile that includes fields that cannot be changed (mobile number, first name, last name, gender, date of birth, email address, and home address). There are also Additional profile fields that can be added according to your needs, with a recommended number of 2-5. Additionally, it is possible to add extra fields for product surveys, besides the basic ones (SKU, product name, group affiliation, description, barcode, and restrictions on bonus accrual and redemption).