Problem Points
Customer retention and building long-term relationships
Increasing the average check
Company revenue growth
Project Progress
We launched the first pharmacy chain loyalty program in Kyrgyzstan, enhancing personalized customer interactions. Custom features boosted visit frequency and average transaction value.
Additionally, we reduced marketing costs by leveraging high-conversion personalized campaigns and cost-free communication via a mobile app and chatbot.
CRM Implementation
Optimized processes and trained employees for effective use of the existing CRM system.
CRM System Integration
Integrated CRM with the loyalty program and internal systems to create a unified database.
Mobile App Development
Launched a mobile app for seamless access to the loyalty program, available on iOS and Android.
Personal Account on Website
Designed in the brand style of «Lekar», offering an alternative registration method for users who cannot use other channels.
Implementation Results
ABM Loyalty
Results achieved for «Lekar»:
Our loyalty program enabled the creation of a user-friendly Personal Account on the website and a mobile app, allowing customers to manage bonuses, and promotions, and access personalized offers. These enhancements boosted customer loyalty and engagement with the network.
Qualitative Changes:
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Enhanced brand value through continuous customer experience improvements and innovative solutions.
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Developed and implemented an analytics module for precise customer behavior analysis and loyalty program effectiveness.
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Ensured fraud protection with an advanced anti-fraud system.
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Introduced diverse bonus and discount mechanisms to encourage repeat purchases and increase the average check.
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Implemented personalized promotions and mailings to better meet customer needs.
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Launched a referral system enabling customers to attract new buyers.
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