Prerequisites
Planogram creation took a lot of time
Poor communication with gas stations
Untimely execution of new planograms by stores
Manual notifications about new planograms were delayed
Decreased customer loyalty
Progress of the project
To address these issues, WOG chose the ABM Shelf platform, which enabled efficient planogram management across all gas stations. Several important steps were taken during the implementation of this tool, ensuring the integration and automation of processes.
System Integration and Configuration
During implementation, integration was established between the company's accounting system and the ABM Shelf platform, enabling automatic data exchange and ensuring real-time information accuracy.
Creation of Templates and Planograms
Standard templates for retail equipment were developed, and planograms were drawn for all product categories, ensuring consistent and standardized product placement across all gas stations.
Custom Formats for Gas Stations
Each gas station received customized settings for retail space planning, allowing the system to adapt to the specific needs of each location.
Automation of Floor Plans
Automated floor plans were uploaded for the gas stations, simplifying changes to product layouts and enabling prompt updates.
Automated Notifications and Feedback
All stores were connected to automated notification systems for planogram updates via email and chatbots, ensuring timely execution of tasks and streamlining communication between headquarters and retail locations.
Effects of System Implementation
Implementing ABM Shelf enabled WOG to effectively manage product layouts across all gas stations. The company gained significant advantages, including substantially reduced time spent on creating planograms, decreased labor costs, and improved accuracy in product placement. As a result, WOG enhanced customer loyalty by ensuring a uniform, standardized approach to product display at all points of sale.
1. Fourfold reduction in planogram creation time:
Automating processes significantly accelerated the creation and updating of planograms.
2. Reduced labor costs and no need to increase staff:
Automation decreased the number of employees required for routine tasks.
3. Up-to-date planograms for 22 gas stations:
Planograms for all sales points are now updated daily, ensuring accurate product placement on shelves.
Qualitative Changes:
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Full control across all stores. All sales points have real-time access to updated planograms, ensuring consistent product placement across every gas station.
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Created standardized equipment templates. All stores adhere to uniform standards for product placement, reducing errors and enhancing visual appeal.
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Uploaded floor plans in ABM Shelf. Each gas station received a virtual map of its retail space, allowing precise product placement and improving spatial planning efficiency.
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Automated notifications. Stores automatically receive notifications about new planograms via email and chatbots, reducing response times to changes.
Client Testimonial
Olga Horbatenko
Head of Sales Development Projects, Food Category, WOG Gas Stations
Today, both the central office management and gas station employees are satisfied with the performance of the new software. Thanks to automatic data exchange and timely notifications, task completion time has significantly decreased, enabling rapid responses to changes in product assortment and customer needs.
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