Income increase: purchasing frequency and average check
Customer retention due to personalisation
Omnichannel
We know how to build up strong friendly relationships with your clients.
The aim of the system – increase in income, profit and market share. Building friendly relations with buyers, possibility of direct communication, new client attraction, researches on behavior and preferences based on transparent data.
ABM Loyalty system advantages
Cloud-based loyalty program provides flexibility when client reward rules change. It delivers cost reduction and client identification in all aspects, customer retention, essential client database increase.
- Simple connection
Open API for connection with already operating cash software.
- Tools and management
Flexible control and total monitoring with the help of cloud U-CRM tools.
- Additional services and products
Financial services of payment, gift certificates.
Cloud-based program aimed to increase clients’ loyalty is versatile, can be used by companies from different business spheres: retail trade, shops, fuel retail, HoReCa, beauty shops, cinemas, vendors, individual solutions.
ABM Loyalty for the retail chain «LOTOK»
Functionality
Developing a loyalty program on the ABM Loyalty platform allows you to design an effective and unique loyalty program for your customers. For this, the system supports a variety of algorithms that regulate the rules for charging and writing off bonuses.
REWARDS PROCESSING
- Bonus loyalty program creation.
- Bonuses, points, liters, cups of coffee processing.
СUSTOMER LOYALTY PROGRAM MANAGEMENT
Сlient loyalty program interface
- Retail chain store profile adjustment with specifying of basic (permanent) buyer reward settings.
One database
- Data is collected from various channels. There is one database on clients and purchases: questionnaires, website, mobile application, and others.
Client basis analysis and study
- Determination of targeted audience together with consumer features. Client groups formation on common purchasing characteristics. Launch based on advertising campaigns analytical data.
Hands-on marketing instruments
- Possibility to start single campaigns with autonotification messages, reports on client activity.
Communication with clients
- Possibility to e-mail and SMS campaigns launch which are bound to vital client events. Personalized push notifications.
Product matrix control
TOOLKIT FOR CLIENTS
- Card generation for payments at the cash desk or in e-commerce shop in “Bonus wallet”.
- Mobile application taking into account registrations, balance, purchasing history, campaigns, promo codes (coupons), gift certificates.
- Client data acquisition from personal account on the website, mobile application, self-service terminal.
OMNICHANNEL
- Open API documentation for client loyalty program integration with existing IT infrastructure: cash desk, accounting system, personal account on the website, mobile application, etc.
- A full-fledged kernel — Omni Channel. The main program identifier of ABM Loyalty program for buyer actions tracing is phone number. The client is at the center of attention at the company, ideal conditions for purchase are created by the most convenient method.
FROM THE CLIENT’S SIDE:
PURCHASING
- While purchasing, the shop visitor shows a card (bar/QR-code, phone number, any other identifier). Data on the card holder is displayed before purchasing.
BONUSES
- When calculating bonus charges or write-offs, client loyalty program allows to form an action on specific goods in shops. Then the check with the advertising message is printed.
INFORMING
- Buyer receives SMS about saved or written off bonuses. It is possible to look at purchase information in buyer’s personal account on the website or in a mobile application.
