Home Products Сustomer loyalty program

Сustomer loyalty program

ABM Loyalty is a flexible marketing tool for creating and managing a loyalty program. ABM Loyalty is a cloud system based on bonus and discount mechanics.

Get a presentation

Income increase: purchasing frequency and average check

Customer retention due to personalisation

Omnichannel

Find out the cost and terms

We know how to build up strong friendly relationships with your clients.

The aim of the system – increase in income, profit and market share. Building friendly relations with buyers, possibility of direct communication, new client attraction, researches on behavior and preferences based on transparent data.

The system is suitable for

Perfect for retail chains and manufacturers of finished products that supply goods to end consumers

FOOD Know more

Pharm Know more

Electronic stores Know more

Fashion retail Know more

DIY Know more

Toy stores Know more

Dollar store Know more

Drogerie Know more

ABM Loyalty program automation

The development and automation of the loyalty program on the ABM Loyalty platform allows you to create a system of incentives for your customers for your customers. The system supports a lot of algorithms, which regulate the rules of crediting, writing off bonuses and applying discounts.

Rewards process

Bonus loyalty system
Discount Mechanics
Personalized offers
Special price for loyalty program participants
Trigger chains: communication and rewards
Coupons: bonus and discount
Gift certificates
Referral program
Manual bonus program

Loyalty program implementation

Setting up a sales network profile with basic (permanent) customer reward settings.
Unified database of customers and their behavior: detailed information about the profile and purchases of loyalty program participants.
Analysis and study of your customer base. Shopper portrait definition and similarity segmentation via group constructor.
Flexible marketing tools. The customer loyalty bonus program gives unlimited possibilities to create promotions with different mechanics.
Loyalty platform with different channels of communication with customers: E-mail and SMS, Viber-bot, Telegram-bot, personal account and mobile application.
Setting up a loyalty program for offline and online sales channels (order placement in the mobile app).

Loyalty System. Analytics.

Dashboard of loyalty program effectiveness
Analysis of consumer basket
RFM analysis
Product categories analysis
ABC-analysis
Marketing activity analysis
Newsletter Conversion
Reporting by users
Point of Sale Rating

Main KPIs
Analysis of goods categories
Heat map (goods category & retail store)
Analysis of retail stores
The intersection of products and categories

Results of program utilization

Data collection on all channels, detail information on clients and opportunity to influence consumer behavior.
Emotional involvement of the client, attachment to a brand, shopping stimulation, involvement in personal actions aimed to collect bonuses.
Increase in outlet attendance due to attractive sentence (advantage) creation in exchange for retail chain visiting.
Increase in chain income, increase in purchasing frequency and increase in the average check due to CRM tools usage.
Increase in a client base due to existing customer retention and attraction new with use of the maximum personalisation.
Additional channels of interaction due to profound working-through of a client base.
Increase in network income from interaction with vendors, distributors, cross-branding sales.

ABM Loyalty is a cloud client loyalty program which works according to SaaS scheme (Software as a Service), that the customer doesn’t incur additional expenses on software and client efficiency support. The system is integrated with all accounting systems, cash software, terminals, e-commerce shops, websites, mobile applications.

The 1st place in the nomination: “Best loyalty program”

According to the results of carrying out award online in B2B segment from PaySpace Magazine ABM Loyalty program won the first place in the nomination “Best Loyalty Program in Retail 2016”.

Loyalty program implementation

01Setting up a sales network profileSetting up a sales network profile with basic (permanent) customer reward settings.

02Unified database of customersUnified database of customers and their behavior: detailed information about the profile and purchases of loyalty program participants.

03Analysis and study of your customer base. Shopper portrait definition and similarity segmentation via group constructor.

04Flexible marketing toolsThe customer loyalty bonus program gives unlimited possibilities to create promotions with different mechanics.

05Communication channelsLoyalty platform with different channels of communication with customers: E-mail and SMS, Viber-bot, Telegram-bot, personal account and mobile application.

06Offline and online salesSetting up a loyalty program for offline and online sales channels (order placement in the mobile app).

The companies that use the system

How to increase the average bill by 30% using the loyalty program?

Case of a fashion network«For us, ABM Loyalty is a tool that allows us to meet all the expectations of the retailer!»Dmitry SitsHead of Palmira Fashion Group
About ABM LoyaltyHow to increase sales and win the love of customersOksana DemchukCEO ABM Loyalty

Advantages of ABM Loyalty program

Simple connection

Open API for connection to existing cash register software.
Single platform

CRM, processing, communication, analytics, client services (personal cabinet, mobile application, chat-bots)
Turnkey project

Complete implementation and further maintenance using ABM Loyalty.