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Epicentr K
Epicentr K

Epicentr K

The largest retail chain of unique format shopping centres in Eastern Europe, specialising in non-food products.
70+
shopping malls
~1,000,000
SKU
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Epicentr K
DIY Store
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Background

The need for centralised management of product displays
The need for unification of assortment management across the entire network
Ensuring an uninterrupted business process of merchandising management

Progress of the project

To centralize shelf layout management and standardize product assortment management across its entire network, Epicenter K chose ABM Shelf.

The implementation took place in phases in collaboration between the Epicenter K and ABM Cloud teams: from integration with the accounting system to a pilot launch of planograms in two shopping centers.

Project timeline: November 2021 – July 2024.

01
Integration (February 2023 – April 2023)

Setting up the interaction between ABM Shelf and the company’s existing data exchange system. This included identifying the data required to build planograms and ensuring that they were automatically transferred to the ABM Shelf system.

02
Preparation and collection of data (February 2023 – March 2023)

Collecting and preparing all the necessary data, such as the dimensions of goods and equipment, for further use in building planograms. The Epicentre K team took an inventory of the current goods and equipment, which allowed us to create accurate and efficient planograms that correspond to the real conditions of the stores.

03
Training the team to work with the system (June 2024 – July 2024)

Organisation of a series of training events for the Epicentr K team. This included online classes with ABM Shelf experts, where the system’s functionality was discussed in detail, as well as the creation of training videos and other methodological materials. Particular attention was paid to the specific details and nuances typical of the DIY industry, so that employees could use the system as efficiently as possible in their daily work.

04
Creating planograms for 2 locations (June 2024 – July 2024)

Development and implementation of pilot planograms in two selected outlets. This stage included a detailed analysis of the current product displays and the creation of optimised planograms based on the data obtained. After successful testing and receiving feedback from the employees of these outlets, the necessary adjustments were made to further scale the project.

Implementation results

The results for the Epicentr K:

Implementing ABM Shelf enabled Epicentr K to fully centralize product display management across the chain and speed up planogram execution in its shopping centers.

Unified assortment standards and a trained team ensured an uninterrupted merchandising process even at the scale of around 1,000,000 SKUs.

25 %
accelerating the execution of planograms
100 %
centralised management of the presentation
Qualitative changes:
  • Improving the efficiency of assortment and merchandising management.

  • Ensuring an uninterrupted process of displaying goods.

  • Increasing the level of training and competence of the team through training and support.

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