Problematic Issues:
Challenges of dealing with a large volume of data.
No tool for data analysis and customer segmentation. Low quality of information.
Absence of tools for analyzing effectiveness.
Lack of customer information for managing marketing activities.
Inability to create personalized offers for customers.
Existing customers leave without becoming loyal.
Percentage of new customers and customer churn rate are not considered.
What we cannot measure, we cannot manage.
Lack of integration between communication channels with customers.
No real-time transmission of information on marketing activities. No one is responsible for managing customer communications.
The marketing department is overwhelmed with hundreds of tasks.
No unified customer management tool. Lack of systematic reporting, transparent analytics, and marketing department KPIs.
Problem Resolution
Identification:
The use of loyalty cards or a mobile application ensures customer identification during purchases.
Data Collection:
The more you know about your users, the more effective your offers and campaigns will be. Data is collected during registration, with every purchase made by the customer, when contacting the hotline, and participating in surveys.
Analysis:
Obtain information about the most active, passive, regular, and irregular customers. Identify the most purchased items and items that bring maximum profit. Compare performance across all points of sale.
Personalization:
Form customer groups based on demographic data or consumer behavior. Conduct campaigns and promotions for them, rewarding participation and activity.
Customer Retention and Acquisition:
Create attractive offers, add emotional elements to sales, and maintain customer interest.
Network Revenue Increase:
Stimulate repeat purchases and increase average transaction value using customer loyalty program tools.
What you will get:
increases by
is higher than that of an ordinary customer
Results of Our Clients
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Thanks to the experience of collaboration and interaction with ABM Loyalty partners, the project was successfully implemented within 3 months.
Increase in the number of network customers +55,000 daily
Growth in the average check from 46 to 63 units
Increase in the average number of items per check
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Implementation of a loyalty program for the “Lekar” pharmacy chain in Kyrgyzstan.
The average check is 3.5 times higher for identified customers compared to unidentified ones.
Increased customer loyalty.
Developed a mobile application and personal account
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Thanks to ABM Loyalty, we were able to obtain a high-quality customer base, collect purchase history, and manage communication with participants through the most common channels.
30%
The company’s turnover and profit increased
The average check with a loyalty card is 20% higher than without.
The number of sales with a loyalty card at Intertop is twice as high as without a card.
