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A transformative story of B&M retailer, to become #1 toys destination. eTail Asia 2019.

A transformative story of B&M retailer, to become #1 toys destination. eTail Asia 2019.

A transformative story of B&M retailer bi.ua, to become #1 toys destination in Ukraine. Vadym Homenko, Partner & Supervisory Board Member. Presentation at the conference eTail Asia 2019, Singapore.

E-retailers challenged status-quo, B&M retailers had no option but to rethink what they do. A story of experiments wins and fails to survive in the era of new retail. 100% practical case study to show what has worked for bi.us, and how they have shaped their future today to stay competitive.

The speaker here will address:

– The beginning of new retailing: One roof shopping VS category killer – A story about tough decision moving into single category format.

– In a search of superior customer value proposition – The role of physical stores has dramatically changed, how to find your value proposition that fits customer needs.

– New store concept to engage the customer – Enhancing physical store customer experience for further differentiation.

– Omni-channel transformation – New technologies that create more value for customers.

– The future of toys Retailing: game of phones – What’s next? How we see the toy store of tomorrow.

– Results of the implementation of the Leafio inventory management system.

Movement in the stock management process:

– 98% of goods are supplied by auto ordering

– 370K of SKUs in 56 retail outlets are managed by the system

– Automation of orders creation from Central Warehouse to the Suppliers

– Stock management of actively rotated similar goods.

Effects:

– Minimization of mistakes and the human factor in stock management

– Managers are more engaged with analytics than some routine work

– Turnover decreased on 35 days (15%) together with the 7 new retail outlets openings (during the year after integration)

– KPI improvements are still to come, even though the project is not on the active stage anymore

– Turnover in February 2019 is 14% (25 days) lower than it was in February 2018

 

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